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The Christmas Supporter

11.000 families in Denmark can’t afford Christmas. An increase of 525% over the last six years. To save their Christmas, the Danish Red Cross has created a unique Christmas tree stand in the shape and color of their own logo. Whenever people buy a Christmas tree, they can choose to pay a little extra for the Red Cross stand. The profit goes entirely to families in need, so that everyone can have the Christmas they wish for.


Advertiser: Red Cross

Creative Agency

Art Directors: Alexander Binger

Account Managers: Sara Boilerhauge

Category: Charity, Corporate and social

Genre: Activation, PR, People, Storytelling