senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Curly, it's dumb. But good

13/12/2017
Advertising Agency
Paris, France
15
Share
Credits
Brand
Agency / Creative
Production
"Curly, it's dumb. But good." With this new wtf signature, Curly affirms its craziness. In order to concern the Y generation, we invented a social TV game. From the 3rd to the 8th of march, people had to find hidden objects in our TV spot. Winners received 1kg of curly.
About Change

Change Paris is a full-service agency, born in 2009 and with 100 staff.

We partnered with FCB in 2017 to combine the agility of an independent agency with the strength of a worldwide network.

Our focus is on benevolence that we use as a lever to give brands efficient solutions. To us, benevolence is the brand’s future.

Change’s clients sit across all industry sectors and currently include NIVEA, CITROEN, BUT, TGV LYRIA, ANDROS and RANA.

Change received five international awards in 2015-2016 in Creation, Design, Marketing Innovation and Digital.