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Kellogg's Rice Krispies Interactive Holiday Display

Celebrating the season of giving, the fantastical, interactive New York holiday display features a Treat-to-Toy workshop that transforms Kellogg's Rice Krispies creations into shiny new Hasbro toys. Located in NYC at 873 Broadway, the display highlights Rice Krispies campaign #treats4toys where they promise to donate a toy to a child in need for every homemade Rice Krispies treats post to Instagram with the hashtag. The concept and design was done by creative studio Sibling Rivalry, in partnership with Bednark Studio and Edelman PR for execution.


Brand: Kellogg's

Production Company

Production Company: Sibling Rivalry Studio

Executive Producer: Maggie Meade

Creative Director: Mikon van Gastel

Head of Production: Joanna Fillie

Technology Partner

Production: Jeremie Gueracague

Project Manager: Raphael Sorcio

Agency: Bednark Studio, Inc.

Category: Food

Genre: Activation