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Lack Friday

Ikea takes a stand against Black Friday with a $7.99 side table. It’s here. The one day out of 365 days a year where nearly every retailer on planet Earth give their customers a chance to save big. Perhaps everyone, except Ikea. This week, Ikea launched a campaign, promoting their $7.99 side table, LACK. But, they did it by simply removing the B from “Black Friday”, leaving only “Lack Friday” followed, by the small price tag and the line: Low prices. Every day. The message is quite clear: At Ikea, you save 365 days a year. Not just one.


Advertiser: IKEA

Creative Agency

Copywriter: Lasse Elgård Vintersbølle

Art Director: Frederik Stolberg Halby

Category: Home

Genre: Dialogue, Digital, Print