Lack Friday
Hjaltelin Stahl, 10 months, 4 weeks ago
Client
Advertiser: IKEA
Creative Agency
Copywriter: Lasse Elgård Vintersbølle
Art Director: Frederik Stolberg Halby
Category: Home
Genre: Dialogue, Digital, Print
Ikea takes a stand against Black Friday with a $7.99 side table.
It’s here. The one day out of 365 days a year where nearly every retailer on planet Earth give their customers a chance to save big. Perhaps everyone, except Ikea.
This week, Ikea launched a campaign, promoting their $7.99 side table, LACK. But, they did it by simply removing the B from “Black Friday”, leaving only “Lack Friday” followed, by the small price tag and the line: Low prices. Every day.
The message is quite clear: At Ikea, you save 365 days a year. Not just one.