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Group745
Group745
Group745
Group745
Group745
Group745

Lack Friday

29/11/2017
Advertising Agency
Copenhagen, Denmark
15
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Credits
Brand
Agency / Creative
Ikea takes a stand against Black Friday with a $7.99 side table. It’s here. The one day out of 365 days a year where nearly every retailer on planet Earth give their customers a chance to save big. Perhaps everyone, except Ikea. This week, Ikea launched a campaign, promoting their $7.99 side table, LACK. But, they did it by simply removing the B from “Black Friday”, leaving only “Lack Friday” followed, by the small price tag and the line: Low prices. Every day. The message is quite clear: At Ikea, you save 365 days a year. Not just one.
About Hjaltelin Stahl

At Hjaltelin Stahl, we are experts in creating unique and consistent customer experiences which lead to valuable relationships, reactions - and results on our customers' bottom line.

With excellent business acumen, intelligent use of data and technology as well as strong creativity, we get logic and magic to merge into well-thought- out and penetrating communication across more media and channels than ever. And according to the 2016 Agency Analysis, we do it pretty well. We are number one in cross-media integration - and have again been voted Best Agency in Denmark this year.

As a cross-media agency, we have a dedicated brand team at the ready, led by a Client Service Director, with a Creative Lead supplemented by the right specialists from digital, direct, social media and customer experience. You can also choose us as your specialist agency for one of the competencies below:

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DIRECT

INFLUENCERS

CUSTOMER EXPERIENCE

MARKETING AUTOMATION

SOCIAL

DESIGN

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PRODUCTION