null - Drinkaware - Have the conversation

TBWA\London and Drinkaware launched an outdoor campaign encouraging parents to talk to their children about the dangerous effects of alcohol and their influence as role models for responsible drinking. The posters were supported by online videos, PR and social media activity. They feature messages such as "The alcohol chat. Better in a living room than A&E" and are distorted to look like they are being viewed from behind a glass.