Lidl Christmas

This year's Christmas campaign focuses on the depth and breadth of Lidl's offering throughout the Christmas season. Using insight from consumer research, the campaign aims to engage various festive personas; highlighting that whoever you are, and however you celebrate, Lidl has everything you could want. The multi-channel campaign runs across TV, radio, press, online, DOOH, social and POS, with each individual execution celebrating the eccentric yet familiar characters over the period, from cheeky Double Dippers at the Christmas buffet, to those crazy rebels who do beef.