eos - Girls With Balls

eos, America's much-loved lip balm, came to us with a brief to emulate their success stateside and to make them the number one lip balm in the European market. We tackled it the only way TBWA know... with disruption. We created, Girls With Balls, a celebration of confident girls with beautiful, hydrated lips. We found a ballsy way to disrupt the lip balm category and break away from the traditional tubes and sticks by heroing eos' unique shape and the sassy attitudes of its consumers. The bold campaign ran on TV, digital, social and OOH.