Burger King taps into real-time needs
Burger King, its media partner Vizeum, and JCDecaux launched a dynamic digital Out-of-Home (DOOH) campaign in London. The campaign went live on LDN, in proximity to 13 Burger King locations across London. Vizeum, JCDecaux, Posterscope, Liveposter, and Cloud + Compass all collaborated on the campaign for Burger King, creatively executed by 360i.
The campaign was designed to reach on-the-go audiences and tap into real-time needs and desires by sharing relevant Burger King messages around meal occasions throughout the day, including; breakfast, snacking and late night -- traditionally light traffic times for the brand. For example, in the morning it might say "Behold the Breakfast of Kings" with an item from their breakfast menu and in the afternoon it could advertise an Oreo milkshake, all alongside a postcode for the nearest branch to that screen.