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Sky's AR Campaign

Sky launched a Digital Out-of-Home (DOOH) Augmented Reality (AR) campaign with JCDecaux, to promote its next-generation TV platform, Sky Q. The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo. The display used an AR live stand linked to JCDecaux’s Motion@Waterloo screen to demonstrate the live benefits of Sky Q through an interactive screen experience for commuters. To bring to life Sky Q’s new voice control functionality, Sky created a DOOH AR experience to ‘summon a character’ from great shows and movies to join consumers in Waterloo station. Passers-by were invited into the experiential space where they could search for one of five pieces of content using Sky Q’s Voice control functionality on the Sky Q touch remote. Well-known characters including SpongeBob Squarepants, SPIDER-MAN and LEGO batman, would then join the commuter within the space and interacting with them while they posed for a photo. Commuters were then sent their snap via email and encouraged to share it on social media using the hashtag #skyvoicecontrol.

Advertiser

Brand: Sky Q

Advertiser: Sky

Creative Agency

Creative Agency: Brothers&Sisters

Media Agency

Media Agency: Rapport