Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

The coolest motorcycle ads you’ll see this year

Creative agency SuperHeroes Amsterdam and San Diego-based illustrator Carter Asmann published these clever ads for Rusty Gold, a local motor shop annex coffee bar. Asmann only used coffee rings and a pencil to draw Rusty Gold Motorshop’s very own Yamaha XS650, a beautifully worn custom-built flat track racer. Motorbike enthusiast and creative director Niek Eijsbouts of SuperHeroes Amsterdam: “This custom motorcycle lifestyle brings us all these cool spin-offs in art, clothing and design. We spotted Carter’s talent and it made such a great fit with Rusty Gold Motorshop, so we asked him to create this special series.” Illustrator Carter Asmann: “It was such a gratifying experience to draw a motorcycle that has been customized and personalized as much as Rusty Gold's own XS650. I think the style and spirit of his bike in particular translated really well into my coffee ring drawing concept.” Zoran Holtkamp, impassioned owner of Rusty Gold (and the XS650) is now selling Carter’s prints in his shop. Holtkamp: “It’s amazing to see the detail he puts in the drawings. And I love the idea of using the coffee rings. It’s so strong. Like our espresso shots.”


Clients: Zoran Holtkamp (RustyGold Motorshop)

Creative Agency

Designers: Cynthia Trinocque

PR Director: Anne-Ro Klevant

Designer: Nando Pawirodikromo

PR: GreatQuestion!


Illustrator: Carter Asmann

Category: Automotive, Bikes

Genre: Illustration