For ‘Stella By’ Stella McCartney 2017 we had a multi faceted role ranging from channeling the brief, sourcing directors and providing art buying services, to producing the shoot overseas, developing the end visual creatively with the brand and artist and in post production achieving a unique edit and grade to the film, this was accompanied with retouching film stills to give a soft-meets-hard-future image treatment to give the campaign a spin that feels truly ‘new’ The campaign went out across 2 Main films and 6 Cut downs along side still images.