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eBay #ImperdibileCairoli

On eBay there are deals everyday. To promote the hub we have offered an entire day of deals with domination of one of the busiest metro stations of Milan: Cairoli. The items available on the eBay hub became the center of interactive billboards and were immediately available for purchase via mobile. To make the experience even better, we decided to do more. For one day only, we discounted all the items sold in the stores of the station such as coffee and newspapers. The message? Here the deals are only today, on eBay everyday.

Category: Other

Genre: Activation, Digital, Experiential, PR, Print, Strategy/Insight