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Melbourne Spring Fashion Week 2015

As the lights dim at Melbourne Town Hall, the hustle and bustle of excited fashionistas calms... in anticipation for the first models to walk the runway. Towering above them is the backdrop, a 75-foot projection screen. The City of Melbourne’s Iconic logo appears on it. It explodes into 3D fragments - then the show begins. These seven pieces were each designed for different categories of runway show at Melbourne Spring Fashion Week. Given their purpose and the sophisticated taste of their audience, all seven pieces had to be works of art.

Category: Online, Publications and media

Genre: Animation, Creative technology, Editing, Experiential, Fashion & Beauty, Luxury, PR, People, Scenic