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Reverse Advent Calendar - Mastercard

An advent calendar counts days from December the 1st till Christmas. During this time, we all spend loads of money. Parties, dinners, presents, trips – they don’t come cheap. That’s why most Polish companies pay the December salary before Christmas. As a result, right after Christmas most of us are broke, while the next paycheck is still a month away. That’s why Mastercard introduced a Reverse Advent Calendar. Instead of counting days till Christmas, it counts days from Christmas till the next payday. Inside every handmade chocolate was bigger than the previous one, so the less money one had, the more sweets one got. A limited edition of 200 Reverse Advent Calendars was sent to Mastercard partners and chosen customers instead of traditional Christmas cards. The copy on the calendar reads: Surviving till the next paycheck with a sweet smile on your face – priceless.

Creative Agency

Creative Agency: McCann Poland

Category: Credit cards, Finance/insurance