Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


In 2017, the best known Polish vodka Wyborowa turned 90. The same year, a famous Polish composer Jimek turned 30. In order to celebrate this unique jubilee, an incredible musical program was created, which included: - A limited edition bottle. - An interactive website, which allowed users to upload videos with their melodies and sound to become a part of the jubilee orchestra. - A song composed exclusively from the web users uploads. Later aired in the biggest radio stations. - A final concert played by a symphonic orchestra. - A music video made exclusively from the ‘User Generated Content’ received during the campaign. Thanks to this campaign, we`ve managed to sell 750.000 bottles of ‘Wyborowa’. And all of this happened in a country, in which you can`t advertise vodka!

Creative Agency

Creative Agency: McCann Poland

Category: Alcoholic drinks , Spirits

Genre: PR