Fiat - Safe Key
Safe Key: The car key that saves lives.
THE CHALLENGE - How to reduce the number of accidents caused by drunk drivers?
More than 31k people a year looses their lives in accidents caused by alcohol. Eventhough awaring campaigns are doing their jobs, we needed something that would really solve the problem.
THE IDEA - Isobar Brazil created an accessory that really can save lives.
With Fiat Safe Key, the driver can only use the key if they prove that they haven't ingested alcohol. All that is needed is a blow in the designated place and, in less than a second, the key analyses the level of alcohol in the person's blood. If the driver hasn't consumed alcohol, the key opens the car and it will work normally.
With Safe Key, the driver can only drive if proven that they haven't ingested alcohol. More than a traffic education campaign, we created a technology to save lives.
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