Isobar UK created a unique social network completely dedicated to the 2014 FIFA World Cup. THE CHALLENGE - To give fans a truly connected experience. As a Tier 1 Sponsor of the 2014 FIFA World Cup, Sony's ambition was to be the supporter of football fans, delivering an 'always on' connected experience of the tournament. THE IDEA - We created One Stadium Live to connect football fans on every continent. The unique social network united fans through their passion for the game. The app organised social content from all over the world into the most popular, relevant and recent football topics in real time, automatically, for all competing teams, in 6 languages. THE RESULTS 5m+ unique users, with more than 21% of people coming back.