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Group745
Group745
Group745
Group745
Group745
Group745

Royal Mail

08/08/2017
Advertising Agency
London, UK
6
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Credits
Brand
Agency / Creative
Royal Mail has been protecting what matters for more than 500 years. That’s why, with ID Fraud on the rise and the number of cases reaching record levels in 2016*, Royal Mail’s new advertising campaign aims to raise awareness and help customers protect themselves from this growing threat. As well as highlighting the dangers of ID Fraud, the campaign outlines the risks including oversharing on social media and mail left behind during a house move. It offers information and services that can help people protect themselves. This launch film entitled ‘Heist’ which compares the seriousness of ID theft to that of a bank robbery in order to highlight the value of identities.
About M&C Saatchi London

WHO ARE WE?

Entrepreneurs. Designers. Strategists. Incredibly logical minds and thoroughly artistic folk. We are a force field of creative people working across 14 group divisions with expertise in advertising, brand management, PR, customer relationship management, data insight and digital marketing.

MAKE CHANGE

For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its government. Joining forces with the former LIDA agency gives us new strength in data-driven behaviour change at a personal level.

Our national behaviour change movements are activated right down to the individual. And our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone, and every single someone. To change how they think, and how they act.

Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.

CHANGE MADE SIMPLE

We have a devilishly simple process to make change happen. It begins with our commitment to Diversity of Thought. Similar people think similar things, so we must bring a diverse group together to consider all perspectives and possibilities to effect change.

Brutal Simplicity of Thought distils this to the most powerful way to make change. And that pure idea is then dramatised and amplified across all channels and audiences to drive change.