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Betway Lair

Betway have launched a new advert, ‘Liar – for the love of the game’. Above+Beyond and Believe Media have created this excellent Bond spoof for gambling site Betway. The latest in a series of homages to classic cinema, we see a bloodied and battered Mr Bond threatened with a buzz saw to the knackers, while his captor is distracted by trying to cash out at just the right moment on Betway.

Creative Agency

Creative Agency: Above and Beyond

Producers: Christian Lobo & Emma Peter

Media Agency

Media Agency: Starcom Mediavest

Production Company

Production Company: Believe Media

Executive Producer: James Covill

Director: Hanna Maria Heidrich

Producer: Ben Croker

Post Production / VFX

Post Production Company: Nice Biscuits

Colourist: James Bamford @ The Mill

Producer: Lesley Queen

Production Assistant: Polly Roberts

Flame: Russ Shaw, Miguel Wratten

Matte Painting: Dimitri Delacovias


Music Supervision: Scuta Salamanca @ Soviet Science

Audio Post Production: Scramble Soho

Sound Design: James Lyme @ Scramble Sound

Category: Other

Genre: Action, Apps, Comedy, Dialogue, Editing, PR, Storytelling, Stunts, Visual VFX