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Group745
Group745
Group745
Group745
Group745
Group745

Biozet Attack Rapid - The Quick Wash

28/07/2017
Advertising Agency
Paddington, Australia
69
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Credits
We created a world first laundry product that tripled category share. While Biozet Attack is the number one laundry detergent in Japan the brand was struggling to gain a solid foothold in the Australian market. Through a series of consumer focused workshops we developed a world first innovation; Biozet Attack Rapid. It enables people to get the same results on quick wash as they do on their regular wash. We launched our new product with an integrated campaign that focused on the benefits of saving people electricity, water, and of course, time. Biozet Attack Rapid grew by just under 400%, more than tripling their share of category.
About Bashful

Brands are brands.

They can’t help it.

That’s just who they are.


The problem is, people don’t necessarily like brands.

People like people.

Why tell the brand story, when you can tell the human story?


What’s the brand experience?

Wrong question.


What’s the human experience?

That’s the question.

Sometimes, what a brand has to say and what a human wants to hear, are written in different languages.


There’s a translation to be done.


We help brands

Talk

More

Human


When brands do this they transcend category and matter to people.

We work with brands to find their human truth and tell that story.


There’s a human truth at the heart of your brand.

We’ll help you focus on it.