Zimmermann - Global Brand Guardians
Helping Australia’s top luxury fashion brand go global.
Bashful have been the brand and creative guardians for Zimmermann for the past seven years. We have been true partners in the journey the brand has been on from Paddington markets to global players in luxury apparel.
Our strategic platform ‘overdressed, underplayed,’ allows us to create an aesthetic and brand narrative that is unique in global fashion. Four major shoots a year see us move from the most exotic tropical islands to the suburbs of Western Sydney.
Publications and media
Fashion & Beauty,