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Group745
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Group745
Group745
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Group745

P&O Cruises - Like no place on Earth

28/07/2017
Advertising Agency
Paddington, Australia
24
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Credits
Creating a world Like No place On Earth leads to a 10% year on year sales increase. Australians considering a holiday have so many places on earth to choose from. They could do Fiji, Bali, The Gold Coast or Hamilton Island. P&O bring together so many different places, products and experiences that no other holiday destination could ever compete. To prove this to Australia we re-imagined the entire world of P&O cruises as an actual place. A place I can board at the Overseas Passenger Terminal. A place that will sail me across the seas. A place that is full of fun and adventure. A place that is Like No Place On Earth.
About Bashful

Brands are brands.

They can’t help it.

That’s just who they are.


The problem is, people don’t necessarily like brands.

People like people.

Why tell the brand story, when you can tell the human story?


What’s the brand experience?

Wrong question.


What’s the human experience?

That’s the question.

Sometimes, what a brand has to say and what a human wants to hear, are written in different languages.


There’s a translation to be done.


We help brands

Talk

More

Human


When brands do this they transcend category and matter to people.

We work with brands to find their human truth and tell that story.


There’s a human truth at the heart of your brand.

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