Birds Eye - #Solidaritea
Birds Eye is launching an online film to show support for mums and dads around Britain to celebrate the sometimes thankless parenting moments they face, and to stand with them in #Solidaritea.
Birds Eye’s film features a group of mums – the so called ‘fish finger five’ – who originally came together to support their parenting choices and stand in #solidaritea. The film celebrates the positive roles that these women play in supporting the honest views of parenting on social media, which recently came into negative focus in an article in the Daily Mail that berated mums around the UK for being ‘slummy mummies’ because of what they say on social media about being a parent.
At Recipe we’re not normal. No really, we're not.
We didn’t start in the normal way.
We don’t make work in the normal way.
We don’t make normal work.
In 2004, three friends who’d never worked in advertising came up with a simple Recipe;
Make friends, find an angle and actually make the work.
We didn’t start in the normal way.
We don’t make work in the normal way.
We don’t make normal work.
In 2004, three friends who’d never worked in advertising came up with a simple Recipe;
Make friends, find an angle and actually make the work.
No outsourcing. No losing control. No wastage. No hierarchy. No egos.
We built strategy, creative and account management around a production core.
We also wondered why media and creative were so far apart, so brought media into our fold too.
From humble beginnings, we now partner with some of the biggest consumer brands in the world, who are just as not normal as us.