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National Association of Realtors®: "Give Us Your Tired"

The home-buying experience can be a treacherous journey, with twists and turns throughout the process. That is, unless you have a Realtor® at your side providing expertise every step of the way. “Made For This,” a new national campaign launching on June 26th from the National Association of REALTORS® and creative agency Arnold Worldwide, sums up the benefits a Realtor® can provide: a positive mental attitude, knowledge expertise, and the motivation required to put you in the home that you’ve daydreamed about your whole life. The national campaign, part of NAR’s overarching “Get Realtor®” brand initiative, comes to life through broadcast spots and online videos. Films like “Destiny” and “Give Us Your Tired” feature a Realtor® explaining that they won’t stop until they help you make your homeownership dreams come true. They tell us that achieving that goal should be a gratifying and cathartic experience, and Realtors® will not rest until “they fulfill your domestic destiny.” In “Destiny,” a :30 TV spot, a Realtor® lists the components of the American Dream – “tank tops, fireworks, and high cholesterol” – all of which can occur within a home you own, thanks to a Realtor®’s drive and the confidence that comes from experience. The Realtor® lets the viewer know that owning a home is as American “as ditching the metric system,” and that America did not accomplish incredible feats like landing on the moon so that the home-buying process would be exhaustingly difficult. It should be a gratifying experience, and Realtors® will not rest until “they fulfill your domestic destiny.” Well, they will sleep, “but not that soundly.” Another :30 spot, titled “Give Us Your Tired,” follows a Realtor® as she points out homeowners’ wish list items, such as a playroom, a his-and-hers sink, and a cul-de-sac. All of these are attainable with a Realtor® that won’t stop until your dreams of owning a home have come true – because, as she stands in front of a housewarming cake in the shape of a dream house, “you can have your cake, and live it in too.”

Advertiser

Creative Director: Julie Fournier

Media: David Greer

Head of Brand & Communications: Stephanie Singer

Chief Executive Officer: Dale Stinton

Creative Agency

Account Director: Val Bettini

Account Manager: Angelica Ferris

Business Affairs: Amy Wilcox

Creative Director: Nate Donabed, Josh Kahn

Senior Copywriter: Liz Breen

Senior Art Director: Ashley Herrin

Brand Strategist: Andrew Butler

Integrated Producer: Spring Clinton

Producer: Jacob Williams

Music and Sound

Sound Production: Soundtrack

Sound Engineer: Mike Secher

Offline

Edit Company: Arcade

Editor: Jeff Ferruzzo

Executive Producer: Sila Soyer

Producer: Andrew Cravotta

Edit Assistant: Sam Barden

Post Production / VFX

Post Production House: Brickyard

VFX: Dave Waller

Producer: Amy Appleton

Production Company

Casting Director: Liz and Mel Casting

Production Company: Gifted Youth

Director: Jeffrey Max (Fatal Farm)

Executive Producers: Dal Wolf, Anthony Ficalora

Producer: Alana Mitnick

Category: Other