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Ash to Art: The Animation

As part of JWT London's campaign Ash to Art to help restore the Glasgow School of Art library which burned down in 2014, Jelly London’s Sharon Liu was commissioned to create a 1.5 minute stop-motion animation film to tell the story of the process leading up to the event. Like the artworks auctioned as part of the campaign, the film was made entirely using charcoal from the fire and uses over 600 frames.

Creative Agency

Creative Agency: J. Walter Thompson London


Animation Company: Jelly London

Director: Sharon Liu

Producer: Sue Loughlin

Artist: Sharon Liu

Category: Other

Genre: Animation