Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

The Art of Beer - Birrificio Angelo Poretti

When Italy's most sophisticated and high brow beer producer asked us to create a unique positioning story for them, we created a magical journey into the art of beer making that takes place every day in their brewery at the hands of the brewmaster. At the core of the process, the most distinctive ingredient in beers, the hops, selected among more than 300 different kinds in nature. Shot on location in the spectacular Poretti Brewery, this TV and print campaign helped Poretti find its own unique voice in a crowded and competitive market.


Advertiser: Birrificio Angelo Poretti

Creative Agency

Producer: Patrizia Gatto

Executive Creative Directors: Livio Basoli; Lorenzo Picchiotti

Executive Producer: Ivan Merlo

Production Company

Director: Luca Con

DOP: Luca Costantini

Category: Alcoholic drinks , Beers