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Mrs CRAY

29/05/2017

Platform

Advertising Agency

Katowice, Poland

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29/05/2017

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Credits

We built Mrs CRAY, the digital inspiration assistant for the creative community. The new automated tool aims to inspire creatives during brainstorms, expanding people’s thinking by making it easier for them to come up with ideas. We will be showcasing it at the Cannes Lions Innovation’s start up village on Tuesday 21st June. The concept started out less than two years ago as a board game when we were asked to devise a way to train junior staff at other agencies to make them more creative. The board game helped originate marketing ideas that brands invested $2m in, and Mrs CRAY is the digital embodiment of the highly successful game. As one player of the board game says: “A kick-ass way to bust out of boring brainstorms. Throw the dice and free your mind!” (N. McCarthy, Content Director of the Year, Seven). Mrs CRAY uses unprecedented algorithmic data management and visualisation to revolutionise the way in which the creative community can discover images, words, places, objects, technologies and emotions when exploring creative briefs. The tool uses speech recognition, instantly processing and understanding the needs of its users through several artificially intelligent methods. Mrs CRAY will then crawl the internet’s greatest API’s to seek out data in galleries, books, social media, museums to deliver a single board of inspiration. The inspiration assistant’s in-built learning processes mean that Mrs CRAY will evolve and learn over time, always improving to meet the needs of the creative community. We would love to show you all this! Get in touch. Mrs CRAY

About Platform

Our unique creative processes help you to magic up truly original ideas

We want to help you connect and bond with your audience through original ideas in the real and digital world.We create original things everywhere, across device and media with a large network of specialists. We have proprietary and rapid ideation processes across our network, allowing us to instantly respond to briefs in inspiring ways. Some of the best communication and content businesses engage us to train their staff with these to raise the game for us all.

That we can make for you, together with our huge network of international creative agents

We do things together. With you and with our huge network hundreds of creators, makers and specialists – managed by our core team.

We believe that if you keep your overhead costs low that you don’t chase revenue but instead chase good ideas and opportunity. We scale up by engaging our global network on demand. It means you get specialists and experienced people. We also source these globally to give you economic advantage.

We utilise the best collaboration tools to make things happen quickly and involve all to make sure we work together.

To deliver for you and your audience breathtaking performance.

We can make things for you in the real world and digital world. We have made as many sculptures as we have apps. At heart, we want to move your audience with pure creativity, to form a bond and deliver results for your challenges. Our holistic understanding means we can create and tell a story as well as measure and report the results. Our work over the past two years has seen us work in 10 countries, deliver over 50 projects to 10 clients. Our work has been shortlisted for global awards, been seen by millions of people and led to hundreds of thousands of engagements.

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