Great Northern Brewing Company: True North
At 36, Matt Wright is, Australia's newest wildlife warrior and croc wrangler, together with National Geographic's 129 year's experience and prestige and in partnership with Great Northern Brewing Co, the newest kid on the block in the beer business, we completely reinvented the way Aussie mates reconnect in the great outdoors. Australia's relationship and reputation surrounding beer has transitioned with stereotypes of the 'stubbie guzzling' larrikin, exchanged for hard working blokes with an emphasis on 'memorable' experiences with mates in the great outdoors - not wasting weekends in bars. True North takes the boys to Northern Queensland charting their journey to reconnection, along with a platter of specifically created online and social content tastier than a famous Aussie BBQ.
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