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UberESCAPE for Transavia

HUMANSEVEN, 11 months, 3 weeks ago

TRANSAVIA AND UBER TAKE YOU INSTANTLY ON HOLIDAY, FROM WHEREVER YOU ARE For the past 10 years, Transavia, the low-cost airline of the Air France KLM Group, has been working to make travel more accessible. This year, for its new brand campaign, Transavia airlines and Uber are teaming up to create Uber Escape, an innovative alternative, proving the accessibility of travel. How does it work ? Just use the Uber app normally. Select UberEscape like you select UberX or UberPool and find out real-time last minute flights from the nearest airport. For the price of the Uber Trip, the Transavia Flight is included. From March 13th to March 17th in Paris, Nantes and Lyon. This service takes you instantly on holiday from your current position to a Transavia destination such as Barcelona, ​​Lisbon, Vienna, Porto, London, Amsterdam. Getting away has never been so easy. #UberESCAPE
Client

Advertiser: Transavia

Creative Agency

Copywriter: Benjamin Le Coz

Art Director: Aurélien Bigot

Chief Creative Officer: Xavier Beauregard

TV Producer: Ingrid Vasseur

Production Company

AD: WANDA

Directors: THE CABS

Music

Arranger: HRCLS (Hercules)

Category: Services, toursim, Travel

Genre: Activation, Apps, Digital, Experiential, Strategy/Insight

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