Bourjois x Elise Chalmin #ParisPoppyChic- Brand Content

12/04/2017

Biborg

Advertising Agency

London, UK

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12/04/2017

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Credits

Biborg created a series of films introducing the collaboration between Bourjois and the Parisian designer Elise Chalmin. They worked together to create the « Paris Poppy Chic » spring look. The brand specifically chose Elise for the project because of her unique sensibility and expertise in colour coordination. They created a palette of 4 colours. The main film introduces these colours, the products associated with them, the reasons why the colours were chosen, the inspiration behind them, about Elise and about the collaboration.

About Biborg

Inspired by best practices from the gaming world, Biborg - founded in 2009 - vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

Through Online Advertising, Digital OOH, Brand Content, Online Activations and Interactive Installations, Biborg catch the user's attention and allow brands to explore new ways of engaging with their fans, in a playful way.

Campaigns both at a global and local level for clients like 2K Games, Bandai Namco Entertainment, Blizzard, Capcom, King, Netflix, Riot Games, Sony Interactive Entertainment, Ubisoft, Wargaming, Warner Bros. account for Biborg’s success over the last ten years. The agency's high expertise in the entertainment and gaming industry is now being used with other brands like Coty, Louboutin, Opera National de Paris, PayPal, Puig.

Biborg stands for a beautiful digital world and freely explore avant-garde technologies and new interactive experiences with its teams in Paris, Nantes, Lyon and London.

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