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THE WAIT | Dacia

Do cars have a soul? They definitely do, according to the new film for Dacia, concept developed by Publicis Italia for the launch of the new Special Brave Series, the crossover range that is perfect to live every moment, your spare time too. Directed by Igor Borghi and produced by The Family, the film shows sequences of professionals working overtime, each with a specific Dacia car waiting faithfully for them until sunrise, when they can finally take their owners out to live their passions!


Brand: Dacia

Creative Agency

Creative Agency: Publicis Italia

Copywriter: Francesca Vitello

Art Director: Laura Aondio

Planner: Mattia Bellomo

Agency Production: Laura Pace

Client Servicing: Daniela Di Maio, Giada Salerno, Benedetta Virga

Executive Creative Directors: Cristina Boccassini, Bruno Bertelli

Production Company

Production Company: The Family

Director: Igor Borghi

DOP: Peter Riis

Producer: Lilli Auteri

Production Assistants: Annalisa Bronzi

Executive Producers: Ada Bonvini, Lorenzo Ulivieri


Editor: Francesco Loffredo

Post Production / VFX

Post Production Company: Band

Producer: Simone Barbella


Music Agency: Downtown di Petula Clark