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Heineken: Ibiza Final

Brief: Increase brand equity by positioning Heineken at the crossroads of the UEFA Champions League Final (best of football) and the Ibiza opening week (best of dance music). Event: The closing of the UEFA Champions League season and the opening of the Ibiza party season fall on the exact same day. It is this insight that provided proud sponsor Heineken with the unique opportunity to set up an event that celebrates both these occasions. The excitement of UEFA Champions League football and the excitement of Ibiza style partying brought together.

Category: Alcoholic drinks , Beers

Genre: Experiential, Music performance