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H&M x Katy Perry

ITB worked with H&M to secure world renowned pop artist Kety Perry for the brand's holiday campaign. ITB also helped to clear the rights for Perry's song "Every Day Is A Holiday", created especially for the project.

Client

Brand: H&M

Music

Artist: Katy Perry

Music Clearance: ITB

Music Production: Ohlogy

Producer: Duke Dumont

Talent Acquisition

Talent: Katy Perry

Talent Acquisition: ITB

Category: Music video

Genre: Fashion & Beauty, Music performance, People