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The Night That Flows

To celebrate the launch of the new Toyota C-HR, Milla Jovovich and a cast of talented faces across Europe teamed up with Toyota to create the world’s first drive through immersive theatre experience - The Night That Flows. The unique one-night event saw guests enjoy an artistic and experiential journey, designed to showcase the dynamic character of the all new Toyota C-HR - a car created for people in search of their perfect flow. This film captures the Toyota C-HR’s interpretation of flow.

Creative Agency

Production Manager: Craig Becker, John Burtt

Production co-ordinator: Marc Walsh, Andy Reader

Production Assistant: Charlotte Fraser

Producer: Laura Taylor

Executive Producer: Jessica Rees Middleton

Designer: takis

Creative Assistant: Ciara Glynn, Florance Cannon

Creative Director: Hamish Jenkinson, Jonny Grant, James Fentiman

Category: Automotive, Cars

Genre: Creative technology, Experiential, PR, Scenic, Storytelling, Stunts