Drunk GPS – Re Re Re Calculating
In Colombia, it’s been reported that many people use GPS apps — when driving drunk — to avoid police and find their way home. To show them how dangerous this really is, we created a radio commercial that simulated the feeling and consequences of driving drunk. With a “drunk GPS,” the only place our drivers were headed was jail… or even worse.
Credits:
1. Debbi Vandeven VML Global Chief Creative Officer
2. Juan Santos VML Chief Experience Officer
3. Mike Wente VML Chief Creative Officer, NA
4. John Godsey VML Chief Creative Officer, NA
5. Maurizio Villarreal VML Executive Creative Director
6. Catalina Hernandez VML Managing Director-Creative
7. Antonio Lopez VML Group Creative Director
8. Joan Villas VML Group Client Engagement Director
9. Juan Pablo Sabogal VML Client Engagement Director
10. Carlos Espinosa VML Associate Creative Director
11. Chris Corley VML Executive Creative Director
12. Allison Pierce VML Group Creative Director / Copywriter
13. Ramiro Pineda Bridgestone Marketing Director – Latin America
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).