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adidas Football - Feyenoord fans sing for their jersey

It’s easy to sing when you’re in a stadium, surrounded by thousands of other voices. But are you fan enough to sing alone? To put Feyenoord fans to the test, we placed a karaoke vending machine in front of the Rotterdam Central Station, offering the new adidas Feyenoord 2014/15 jersey for those who let their voice be heard. With breakthrough levels of fan engagement across the adidas and Feyenoord social channels, we even made national TV.

Category: Events, Sports and leisure

Genre: Digital, Experiential, Music performance, Stunts