adidas - Feyenoord fans sing
BRIEF: Launch the new adidas Feyenoord jersey for the 2014/15 season.
CAMPAIGN: We put the passion of Feyenoord fans to the test. A custom-made karaoke vending machine gave them the chance to win the shirt before they could buy it in store. The only thing they had to do was emulate icon Lee Towers and sing the club song "You'll never walk alone"...in tune! Not an easy task for the average supporter.
Sports and leisure