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adidas Nitrocharge - Winning never quits

BRIEF: Launch adidas Nitrocharge, a completely new silo of football boots to join Predator, f50 and 11Pro that would appeal to next generation footballers. CAMPAIGN: adidas Nitrocharge is a boot designed for the engine of the team: the high octane, box to box player who won't give up. Relentless raw energy is the engine's currency. We created a global campaign across broadcast, retail, digital and social channels that celebrates the 'winning never quits' mentality of the most decisive player in modern football.

Creative Agency

Creative Director: Jason Schragger

Copywriter: Ben Hartman

Art Director: Martin van Der Heu \ Nikolaus Ronacher

Planner: Bart Van der Vliet \ Ruben Beijer

Producer: Chris Barret \ Ray Leakey

Executive Creative Director: Ben Hartman

Agency Production: Michael Macmillan

Account Managers: Manos Magoulas \ Brenda Rangel \ Robert Ruijgrok

Account Supervisor: Geoff Coyle

Director: Tristan Patterson

Post Production / VFX

Studio: Glassworks Amsterdam


Artist: Nikolai Von Sallwitz

Sound Design: Alex Nicholls-Lee