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Braun: Become Unstoppable

UNIT9 London, 1 year, 4 months ago

Director Cole Paviour has created a visceral spot that showcases the unstoppable capabilities of the Braun hand blender in the most dynamic way. Shot in slow motion, close ups and graphic shots of food being chopped to bits, sliced, pummeled and thrown directly at the camera perfectly blend together to make a mouthwatering food fest spectacular! The spot was shot on the PhantomFlex 4k with motion control to steady the camera. We captured dynamic moves of the various ingredients in extreme close-up. Each shot was challenging and required trial and error to get it just right. The one that proved to be the most fun was loading mini trampolines with frozen berries and coconuts, then bouncing them so they ended up on the camera lens. The new Braun MQ9 hand blender is revolutionary when it comes to blending the most unblendable foods. Previous hand blenders had been no match for the likes of frozen berries, chocolate, coconut and nuts.
Client

Brand: Braun

Creative Agency

Creative Director: Jo Sissons and Kate Allsop

Producer: Joe Ogunmokun

Creative: Dominic Butler and Liam Riddler

Production Company

Director: Cole Paviour

DOP: Carl Burke

Producer: Jade Alexander

Technology Partner

Agency: Grey London

Category: Home appliances, Kitchen

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