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Iconic Impulses - 100 years of BMW

In a joint venture, Avantgarde Germany and Avantgarde UK worked with BMW to create an exhibition showcasing the innovations of BMW over the last 100 years and looking forward to what the next 100 years may bring in automotive technology, including its four vision vehicles. The experience took place over two weeks at The Roundhouse in London, beginning with an exclusive press launch. The event was open to the public to explore how BMW are changing the landscape of mobility. Over 35,000 visitors attended the London event which also occurred in Beijing and LA.

Category: Automotive, Cars

Genre: Creative technology, Experiential