Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

The Rockstar Next Door

The more dedicated the guitar player, the more they piss off their neighbors. With that in mind, we went to the Condominiums Association of São Paulo (AABIC), which supervises over 8 million tenants and receives thousands of complaints every day, guitar players being the subject of many of them. Using the AABIC complaint database, we tracked down the names and addresses of the guitar players with the highest number of complaints. But instead of fining them or preventing them from playing, we encouraged them to keep on rocking by soundproofing their rooms, giving them a better guitar and providing them with the Guitar Player method.


Brand: Guitar Player

Creative Agency

Producers: Alexandre Barreto, Jack La Noyée (Editors)

Designer: Christian Balzano (Motion Design)

Creative Agency: Leo Burnett Tailor Made

Chief Creative Officer: Marcelo Reis

Copywriter: José Arnaldo Suaid

Creative Director: Marcio Juniot, Pedro Utzeri

Art Director: Breno Balbino

Agency Production: Celso Groba, Maria Fernanda Moura, Camila Aquino, Jackeline Neuwirt

Account Executive: Elton Longhi, Guilherme Grigol, Anelise Reis, Mariana Bedeschi

Music and Sound

Voice-over: Renato Godá

Music Production: Apollo music

Music Agency: A9 Audio

Production Company

DOP: Tico Utyama

Executive Producer: Daniela Andrade

Production Runner: Tau Ribeiro

Producer: Lorena Medrado

Director: Francisco Porto

Production Company: Edit 2

Category: Magazines, Publications and media

Genre: Digital, Experiential, PR, People, Strategy/Insight, Stunts