null - Selfridges – ‘Material World’

To accompany the launch of ‘Material World’, a new campaign exploring the use of sustainable materials in fashion, Selfridges commissioned Anna Ginsburg to direct a short film, with Sara Andreasson as illustrator. Interviews with the fashion community explored eight brands and the ways in which they are working to make materials more sustainable. Their responses were accompanied by expressive and unique illustrations and unexpected transitions, brought to life in 2D animation. The final film showcases innovative approaches to sustainable fashion, and is full of humour and striking visuals from Anna & Sara.