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Group745
Group745
Group745
Group745
Group745
Group745

Selfridges – ‘Material World’

17/01/2017
Group745
Animation
London, United Kingdom
31
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Credits
Production
Animation
To accompany the launch of ‘Material World’, a new campaign exploring the use of sustainable materials in fashion, Selfridges commissioned Anna Ginsburg to direct a short film, with Sara Andreasson as illustrator. Interviews with the fashion community explored eight brands and the ways in which they are working to make materials more sustainable. Their responses were accompanied by expressive and unique illustrations and unexpected transitions, brought to life in 2D animation. The final film showcases innovative approaches to sustainable fashion, and is full of humour and striking visuals from Anna & Sara.
About Strange Beast

Strange Beast is a studio working across production & creative development. With a team of directors, creators & strategists, we work together to find better ways to communicate big ideas.

Skilled in moving image, creative development, art direction and experiential design, we apply our unique approach to any brief, delivering artful solutions across a range of mediums.

The STRANGE BEAST studios are in London, we also share studios with our Passion friends in New York & Paris. 

STRANGE BEAST is led by Executive Producers Kitty Turley and Belle Palmer.