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Solidarity Queue

To increase the Good Blood Club stocks, by approaching new donors. Many people say they don't donate blood because don't have time. The strategy is to take advantage of the time lost in big lines, so they can contribute. Why not use the time being lost in lines to donate blood? Volunteers held people’s places in line while they donated. The donation was made in a mobile unit at the place of the exhibition. Liters and liters of blood were donated. And most importantly: we created a new channel of donation that is now forever a part of the city’s cultural landscape.


Brand: Clube Sangue Bom - Good Blood Club

Creative Agency

Copywriter: Rodrigo Mendonça

Art Director: Felipe Massis

Chief Creative Officer: Marcelo Reis

Account Executive: Elton Longhi, Guilherme Grigol, Anelise Reis, Mariana Bedeschi

Agency Production: Celso Groba, Maria Fernanda Moura, Rita Costa, Dudi Ciampolini Bourroul

Graphic Production: Ricardo Sotelo

Media Planners: Ana Baraldi, Eder Cortello, João Gomes

Designer: Christian Balzano (Motion Design)

PR: Aline Cerri

Production Company

Production Company: Edit 2

Executive Producer: Daniela Andrade

Director: Francisco Porto

DOP: Lucas Bugo

Producer: Luanda Ide

Production Runner: Tau Ribeiro


Voice-over: Jason Bermingham

Music Agency: Sax So Funny

Music Production: Zezinho Mutarelli

Category: Charity, Corporate and social

Genre: Activation, Experiential, PR, People, Strategy/Insight, Stunts