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Christ's Gaze

Our main goal was to divulge the restoration of Christ the Redeemer, a work sponsored by Pirelli. The brand also celebrated its 85th anniversary in Brazil. All of this occurred when the country was playing host to thousands of tourists for the Fifa World Cup. During 12 days of campaign, we segmented the communication to Rio de Janeiro and the buzz surrounding the action made it nationally known. ?The campaign was aired from beginning to end as predicted, with no considerable optimizations. The channels chosen were Google searches, display ads on the Google content network, YouTube true view, paid Tweets, Waze (with promotion and traced routes to the Christ the Redeemer). We also used posts from famous influencers on social networks, publishing their visit to the monument and pictures taken through the Christ’s Gaze camera.


Brand: Pirelli

Creative Agency

Creative Agency: Leo Burnett Tailor Made

Copywriter: Flavia Coradini

Art Director: Rodrigo Buim, André Sakai

Planner: Marcello Magalhães

Chief Creative Officer: Marcelo Reis

Media Planner: Fernando Sales

Account Executive: Pablo Arteaga, Geraldo Mosse

Agency Production: Celso Groba, Maria Fernanda Moura, Camila Aquino, Rita Costa, Paulo Staliano, Christian Balzano

Production Company

Production Company: Lemonade Films

Executive Producer: Fabricio M. Reis

Director: Ricardo Henrique Hellbrugge

DOP: Raphael Ferreira Rodriguez

Production Assistants: Rodrigo Matos

Camera Operators: Ricardo Moreira, Jorge Cavalcanti


Music Agency: A9

Music Production: Apollo 9

Category: Aircraft, Automotive

Genre: Activation, Apps, Digital, Experiential, PR, Stunts