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Christ's Gaze

Our main goal was to divulge the restoration of Christ the Redeemer, a work sponsored by Pirelli. The brand also celebrated its 85th anniversary in Brazil. All of this occurred when the country was playing host to thousands of tourists for the Fifa World Cup. During 12 days of campaign, we segmented the communication to Rio de Janeiro and the buzz surrounding the action made it nationally known. ?The campaign was aired from beginning to end as predicted, with no considerable optimizations. The channels chosen were Google searches, display ads on the Google content network, YouTube true view, paid Tweets, Waze (with promotion and traced routes to the Christ the Redeemer). We also used posts from famous influencers on social networks, publishing their visit to the monument and pictures taken through the Christ’s Gaze camera.


Brand: Pirelli

Creative Agency

Planner: Marcello Magalhães

Media Planner: Fernando Sales

Art Director: Rodrigo Buim, André Sakai

Agency Production: Celso Groba, Maria Fernanda Moura, Camila Aquino, Rita Costa, Paulo Staliano, Christian Balzano

Account Executive: Pablo Arteaga, Geraldo Mosse

Copywriter: Flavia Coradini

Creative Director: Rodrigo Jatene, Alexandre Pagano

Chief Creative Officer: Marcelo Reis

Creative Agency: Leo Burnett Tailor Made

Music and Sound

Music Production: Apollo 9

Music Agency: A9

Production Company

DOP: Raphael Ferreira Rodriguez

Camera Operators: Ricardo Moreira, Jorge Cavalcanti

Production Assistant: Rodrigo Matos

Executive Producer: Fabricio M. Reis

Director: Ricardo Henrique Hellbrugge

Production Company: Lemonade Films

Category: Aircraft, Automotive

Genre: Activation, Apps, Digital, Experiential, PR, Stunts