Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Porcelain Bones

HUMANSEVEN, 2 years ago

Les Gaulois agency proudly present you the promotional campaign of Amgen for the occasion of World Osteoporosis Day. Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50... A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”.
Creative Agency

Copywriter: Benjamin Le Coz

Art Director: Aurélien Bigot

Chief Creative Officer: Xavier Beauregard

TV Producer: Ingrid Vasseur

Production Company

AD: WANDA

Post Production / VFX

2D : HRCLS (Hercules)

Music

Arranger: HRCLS (Hercules)

Category: Beauty/health, Health care

Genre: Action, Animation, Documentary, Experiential, Storytelling

Recommended by

RECOMMEND