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MOIA - New Mobility Modes

07/12/2016
Advertising Agency
Amsterdam, Netherlands
27
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Credits
For the launch of Volkswagen Group’s new mobility company, a company that will be shaping how we move around cities for the next century, we partnered with our clients and developed a brand essence, brand identity and name. The name MOIA is a wordplay derived from Maya, which means ‘magic’ in Sanskrit, the classical language of Hinduism. Inspired by Arthur C. Clarke’s quote “any sufficiently advanced technology is indistinguishable from magic”, we created an identity that reflects the magic and beauty of seamless transition, a metaphor for MOIA’s services. The MOIA logo and typefaces were designed with respect to VW’s heritage linking its rich past to an exciting future. MOIA is an inventive mobility company that will bring about change to people’s lives by re-imagining urban mobility. MOIA will create services that enable more people and products to move more freely and securely, ultimately making cities better places to live.
About Khanna \ Reidinga \ Faralley \LeBon

Amsterdam-based international creative agency Khanna\Reidinga\Faralley\LeBon is the marriage of two small boutique agencies to form one slightly-less-small boutique agency.

 

Khanna\Reidinga, founded in 2012 by Rikki Khanna (ex-AKQA) and Hesling Reidinga (ex-Pool Worldwide), merged with the agency of Maarten Versteege and Michel de Goede in 2017 following a number of successful collaborations.

 

Situated on the prestigious Herengracht in Amsterdam, the KRFL office stands out, not just with its huge shop-front window overlooking the canals but also in its offering of creative services. From consultancy and brand design, to campaigns and executive production, KRFL has the expertise on-site to go from naming-to-campaigning thanks to four highly-specialised partners sharing a table. An in-house team of 17 passionate people speaking 14 different languages, do the rest. 

 

Unique products include brand therapy™®© which guides brands through a process of self-analysis in order to unlock answers to their big, strategic questions. Therapy sessions typically last two days and are hosted in the KRFL workshop space, painted pink for soothing sessions. 

 

Clients include: NN Group, VW Group, MOIA, TomTom, Friesland Campina, Diageo, Vodafone, DrukWerkDeal, Yays Hotel Group, G3 Industries and Magnum Boots.