Minute Maid - The Holiday Store With Nothing to Sell (Doner Detroit)
Minute Maid launched a new digital film to help put an end to the self-doubt many parents feel during the holidays by celebrating what matters most – heartfelt appreciation. Minute Maid's #doingood campaign was created to combat the internal struggles many parents face as they attempt to balance work and life, while striving to provide the best holiday experience for their families. The film highlights five children of various ages as they write heartfelt letters to their parents. The emotional responses from the parents proves the gifts that mean the most don’t cost a thing. When you put good in, you get good out.
Doner London is a full-service creative agency. We are part of MDC Partners, one of the fastest growing agency networks in the world. Our client base includes Huawei, Geox, Meridian, Nikon, Invisalign and Fiat Chrysler Automobiles, for whom we are global lead digital agency across eight of their iconic brands. Our work spans ATL advertising, print, web development, CRM, social, mobile and digital media.
We believe brands worldwide are stifled by complexity as every corner of business grapples with the accelerating level of change around it. Our specific mission is to help people navigate the world of jargon and buzzwords by creating and maintaining the genuine momentum that will drive their business forward.