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The Emirates FA Cup

The FA wanted a film to promote each new round of the FA Cup to be distributed by the clubs still in the competition to their fans, with the aim of raising awareness and driving ticket sales. A bespoke film will go out to each team, updated with footage of their last game along with graphics announcing details the next. In all 69 films will be created for the campaign.

Category: Events, Sports and leisure

Genre: People, Storytelling