Heineken Go Places
Usually, corporate recruitment films succeed at one thing: they make you cringe. “Go Places” is a bit different – it makes you drool. At all the possibilities that await you at HEINEKEN. Yep, when they say they’ll stretch you, they mean it.
Our film-slash-interactive interview, co-created with Lennart Verstegen of Wefilm, takes you from Heineken’s HQ to Johannesburg’s film shoot, to a hidden party (inside a desk), then briefly to beer heaven, before a meet and greet with HEINEKEN employees in the hall of fame.
It’s one hell of a ride aimed to match the company’s unique work culture with the finest talent out there.
And it works – we’ve lost our CD Steve to Heineken… Miss you Steve!
Want to see for yourself? Take The Interview: http://goplaces.theheinekencompany.com/
Production company: Wefilm
Director: Lennart Verstegen
Post production: The Compound
Interactive Design: Superhero Cheesecake