null - Tampax – IT’S MAN- PROOF

As a real experiment, a group of men is asked to understand and explain how women-things work. In a casting-like location, an hostess bring them a series of boxes with different objects inside: a pair of tights, an eyeliner, a wax kit, a bikini, a pair of lace-up sandals. Every single woman-thing seems to be extremely complicated for men: they try hard to figure out how they work, with no success. In the end, our hostess bring men a box of Tampax Compak. Men quickly understand the simple mechanic of the applicator and they are even able to explain it. A final frame shows the packaging of Tampax Compak and the message of the campaign: so easy, it’s man-proof.