Renault - BUSINESS BOOSTER
The protagonists of the “SOS Family Business” TV show’s 4 episodes are 4 artisan family-run businesses (carpenter’s, plumber’s, plant nursery and farmer’s) who face disagreements between elder generations and their offspring about their work. A team of business boosting experts goes throughout Italy to help them out, on board of a Renault commercial vehicle equipped as a “war room” which becomes their headquarter on 4 wheels. In each of the episodes, Antonio Maurizio Gaetani (business consulting expert) and Alysa Weinstein (communication expert) support the companies, backing them up during crisis moments due to frictions between fathers and sons who have divergent point of views. The two coaches face different challenges each time, with the objective of make these businesses be successful, competitive and up-to-date through optimization and technology by providing them with the most suitable tools and the Renault Commercial Vehicles that best meet their business needs.
Publicis approach today: Lead the Change
We believe that change has become the defining characteristic in today’s business environment. The brands that thrive are those that understand this and are designed to manage, capture and leverage the change in the world around them. To that extent, Publicis’ founder Marcel Bleustein-Blanchet’s spirit is still alive: You have to lead the change, if you don’t want to be led by change.
In a world of accelerated change, the future of a brand and business cannot be predicted precisely, but it can be imagined. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. In order to keep their relevance among customers, managing change and uncertainty is a pre-requisite. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. In more than 80 countries, our agencies work with a wide range of clients and company cultures. But in our network we all share a common ambition: to help our clients and their brands to be and remain the leaders they want to be, to Lead The Change.
Publicis vision:
Be the preferred creative partner for our clients’ marketing transformation.