null - Renault - BUSINESS BOOSTER

The protagonists of the “SOS Family Business” TV show’s 4 episodes are 4 artisan family-run businesses (carpenter’s, plumber’s, plant nursery and farmer’s) who face disagreements between elder generations and their offspring about their work. A team of business boosting experts goes throughout Italy to help them out, on board of a Renault commercial vehicle equipped as a “war room” which becomes their headquarter on 4 wheels. In each of the episodes, Antonio Maurizio Gaetani (business consulting expert) and Alysa Weinstein (communication expert) support the companies, backing them up during crisis moments due to frictions between fathers and sons who have divergent point of views. The two coaches face different challenges each time, with the objective of make these businesses be successful, competitive and up-to-date through optimization and technology by providing them with the most suitable tools and the Renault Commercial Vehicles that best meet their business needs.